Last weekend, Curve hosted a gorgeous lingerie and swimwear brand expo and awards show at Spring Studios, an incredible modern loft building with stunning rooftop views. Companies from across the boutique specialized lingerie industry met with clients eager to purchase this season’s hottest offerings. While some specialized in gorgeously high fashion looks, others like AnaOno (website) specialized in providing beauty and functionality to women who need extra support. Most have trouble finding lingerie in the mainstream market, such as those who have gone through mastectomies due to breast cancer.
Made in Germany also had a significant presence at the event, getting past multiple Covid restrictions to bring some of the country’s most popular lingerie and swimwear brands
The awards show and cocktail party took place in the incredible restaurant area of the space, hosted by
women-founded intimates brand Journelle (website) and presented by NPD Group
Wine and hors d'oeuvres of many types were served amongst stunning views of the city. Party attendees were also offered a lovely parting gift including Journelle’s own underwear neatly packaged in a box, and an incredible lace mask created by lingerie brand Cosabella, thank you guys!
The winners of the awards for industry bests and their categories are listed below:
Source: The NPD Group/Retail Tracking Service and Checkout, 12 months ending May 2021
#1 Selling Bra in the U.S.
Warner’s Easy Does It, Wire Free (Style RM3911)
#1 Selling Average Figure Designer Bra in the U.S.
Natori Bliss Perfection (Style 721154)
#1 Selling Designer Sports Bra in the U.S.
Wacoal (Style 855170)
#1 Dollar Growth Designer Bra Brand in the U.S.
#1 Digital Native Growth Brand in the U.S.
#1 Dollar Growth Designer Panty Brand in the U.S.
#1 Dollar Growth Moderate Panty Brand in the U.S.
Fruit of the Loom
Contact The NPD Group to learn more about the winners.
Photographer: Norma Schwartzberg & Andrea Lesikar
Writer: Andrea Lesikar